What is Schema?
Schema is structured data added behind the scenes so search engines can better understand a website. Visitors usually do not see it, but Google and other platforms can read it.
What Schema Does
Schema identifies the business name, contact details, service area, services, offers, pages, breadcrumbs, and common questions in a format search engines understand.
Why Schema Matters
It helps search engines parse the site more clearly and can support richer search presentation when the page content qualifies.
Schema LocalLaunch Adds
LocalLaunch adds Organization, LocalBusiness, WebSite, WebPage, Service, Offer, FAQ, Breadcrumb, ContactPoint, and project schema where appropriate.
Schema supports SEO
Schema does not guarantee rankings, but it gives search engines cleaner information about the site, business, services, and page structure.